Paul Ilott
Paul Ilott
attract audience both falling far funds investors less likely markets money potential rising sure target understand
Funds with the potential to make money in both rising and falling markets are likely to attract the same target audience that with-profit funds used to. But investors must always make sure that they are comfortable with everything their fund invests in and also that, as far as possible, they understand what the fund actually does. That way there are less likely to be any disappointments.
achieve add additional bias economic equity extra funds growth help investors might next phase potential prepared specific style
Experienced investors should already have well-rounded portfolios, but might be prepared to add specific industry-sector funds or even single-country equity exposure. This could give them the extra style bias they want to help them to achieve additional growth potential during the next phase of the economic cycle.