Peter Adderton
Peter Adderton
across began company compelling content delivering evolving goal mtv networks original rapidly share understanding wireless
When we began this company, partnering with MTV Networks was our No. 1 goal, not only because of their unrivaled understanding of today's young adults, but also because we share the same goal of delivering the most original and compelling content across the rapidly evolving wireless space.
company media mobile multimedia ourselves wants wireless
We're positioning ourselves not so much as a wireless company but as a mobile media company, ... We really see ourselves as going after the high-tech consumer, someone who wants a lot of multimedia on their handsets.
cash mad panic raise sure time ton took
We don't need a ton of cash to get going. They do need a lot of cash once they get going to get customers, so we weren't in a mad panic to raise capital. We took our time and made sure we had the right investors.
deal direct expected kids knew love
I never expected to do a deal with Nextel. But I knew kids would love Direct Connect.
deal direct expected kids knew love
I never expected to do a deal with Nextel, ... But I knew kids would love Direct Connect.