Peter Cameron
Peter Cameron
adding brand innovation product terms
We really haven't done much in terms of adding to the brand cachet. And we haven't done much in terms of new product innovation and introduction.
adding brand innovation product terms
We really haven't done much in terms of adding to the brand cachet, ... And we haven't done much in terms of new product innovation and introduction.
changed chefs figured luck products successful transition unique
Chefs had not historically had much luck with their transition into products or product endorsements, and Emeril really changed all that. It was successful because of his unique personality, but we figured that out before others.