Peter Horbury
Peter Horbury
Peter D. Horbury is a British car designer who is Vice President, Design of Volvo. He is widely known for his design work for Volvo and has worked in a variety of roles in the automotive industry, including as Executive Design Director, Americas for Ford between 2004 and 2009. He was named UK magazine Autocar’s Designer of the Year in 1998 and during his 30+year career has been actively involved in the design of more than 50 cars as well...
brought changed concept couple ford front fusion reaction studios styling success time
We brought out the Ford 427 concept sedan a couple of years ago, at the same time Fusion development was under way in our styling studios. The reaction to the three-bar grille on the 427 was such a success we went back to the studios and changed Fusion's front end.
across appreciate customers design developing following great mercury message putting reach within
Mercury is developing a following with customers who appreciate design for its own sake. I think that's very much the message we're putting across is that great design within reach is the Mercury brand.
decide design head ideas job looking next pictures pie product sit spot talk team tend
We look to spot design trends. We'll have a team go around and take pictures and measurements and then we'll sit down with the head of product development and talk about which ideas tend to be the most relevant. Part of my job is to decide what's the next blockbuster trend, and you don't get that looking at pie charts.
effect positive recognized
We feel very confident. We're recognized as one of the departments that can have a positive effect on the future.
conveys direction fusion standing strong
Even standing still, Fusion conveys a strong sense of direction.
adventure design edge state
Edge is not an off-road adventure vehicle, and it doesn't look like one. The inspiration for the Edge is contemporary design and an adventurous state of mind.
amount connection customers design edge evokes expressive gear maximum offering vehicle
Edge has an expressive look that evokes a connection with the customer's lifestyle. It was important that we design Edge to have maximum flexibility in the amount of gear it can accommodate while still offering customers a contemporary vehicle they can take out on the town.
chase drive sit sky vehicle
When you sit in this vehicle and look up and see the sky all around you, you just want to take it out for a drive and chase the horizon.
It's formal, yet sporty. It's a driver's car.
bold boundaries design economy fuel innovative reflex
The bold and innovative design of Reflex stretches the traditional boundaries of a subcompact car. Reflex delivers the fuel economy and flexibility that Americans have come to expect.
home run
A home run at least. That's what we need.