Renzo Rosso
Renzo Rosso
Renzo Rossois an Italian fashion entrepreneur. Referred to as the "Jeans Genius" by Suzy Menkes, he is the President of OTB Group, the parent company of Maison Margiela, Marni, Viktor & Rolf, Diesel, Staff International, and Brave Kid. Founder of the Only The Brave Foundation, a not-for-profit organization, Rosso is also the President of the Red Circle investments; the Diesel Farm in Marostica, Veneto; the Pelican Hotel in Miami; and Bassano Virtus 55 S.T., the professional soccer club of his...
NationalityItalian
ProfessionBusinessman
Date of Birth15 September 1955
CountryItaly
We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.
I expect them to work like I work, with an incredible passion and love, then everything comes easy and nice.
Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we, in turn, will inspire them.
We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.
Every country inspires us from Pakistan to India or Japan. Every season we are there, we see what is going on the street, the young kids, the groups and the attitudes.
When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when you go to work or go out, you don't like it. I spend a lot of time preparing.
Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
E-mail represents one of the most innovative technologies of recent years.
E-mail has become a tool I can't do without.
When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding - that, for me, was the American Dream.
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.
In New York, I wear dark denim most of the time.