Robert Passikoff
Robert Passikoff
advantage attainable becomes buy consumer equally less likely marketers people problem pronounce slightly sudden twist
What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.
added blessed bought brought buy consumers count martha maybe pay premium price product remove sheet thread value
Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,
brand certainly consumer hitch lead looking wagon
Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.
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Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.
bored consumer easily fact product substitute
The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else.
desire people
I think that people look for things that are convenient. There's a desire to connect.
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Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.
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I think that we've gotten to a point where we do think that a really good, really expensive gift may actually take the place of a sonnet written on your own.
company distance immediate remains
Will the company survive? That remains to be seen, ... The immediate thing for MSO to do is distance the company from Stewart.
broad customer financial personal service umbrella
umbrella sense of real personal treatment, real customer service and spanning a broad financial arena.
enormous financial issue knows stand
While it's an enormous financial institution, the issue is that they don't really stand for anything. Everyone knows them, but no one knows what they stand for.
book buying completing haunt manuscript microsoft mistakes nine sooner split
Two mistakes haunt me: Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times.
awareness fact lack suffers
The fact is that lack of awareness is not something Stewart suffers from,
fact looks meaning woman
The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.