Robert Scoble
Robert Scoble
Robert Scobleis an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked for Fast Company as a video blogger, and then Rackspace and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He currently works for Upload VR — a new media site covering virtual and augmented reality — as its entrepreneur in residence, where he develops new shows,...
NationalityAmerican
ProfessionAuthor
Date of Birth18 January 1965
CountryUnited States of America
Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can.
Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it.
Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.
And every time I post on it, my new content goes to the top, and the old content moves down the page.
What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else.
On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location.
My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible.
My favorite computer of all time? The Apple II that got me started, of course.
Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust.
Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy.
Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed.
Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.
The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car.
The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win.