Russ Crupnick
Russ Crupnick
advantage clearly filing massive percentage services sharing small taken users
There clearly are a small percentage of users who have taken advantage of filing sharing services to compile massive libraries,
afford among available aware disposable greater industry interest might music older sales shop spur
Older adults have the interest and the disposable income, so the industry can't afford to take them for granted. To spur greater sales among this audience, it's important to make them aware of available music that might interest them, so they shop for music more often.
began efforts file frequently increase legal less mind seeing sharing stem tide
It's important to keep in mind that file sharing is occurring less frequently than before the RIAA began its legal efforts to stem the tide of (peer-to-peer) file sharing, ... We're just seeing the first increase in these (file-sharing) numbers.
acquiring burning cds challenge copies industry people piece ripping
What's been a challenge for the industry is people swapping CDs and ripping and burning copies of them. It's a big piece of how people are acquiring music.
buying classic country twice
And they're buying twice as much country as classic rock.
against continues efforts file fourth illegal music next quarter sharing solid throughout trend victory
If this trend continues throughout the remainder of the fourth quarter 2005 and into next year, it would signify a solid victory in the music industry's efforts against illegal music file sharing in the U.S..
activity download early known
There's been a lot of download activity from what's known as the early adopters,
among cds choice choices clearly consumers digital discover effect five games halo large music percent physical product purchase sales venues video
Consumers are clearly making the most of all the choices they have to discover and purchase music, and physical product is still a very large part of the equation. For example, among teens, sales of CDs are up five percent in 2005, illustrating a halo effect from digital music, interaction with video games and other venues for new music discovery.
digital growth legal music order sustained throughout work year
In order for legal digital music to really work it's got to be sustained growth throughout the year and not just a seasonal phenomenon.
looking
I think you may be looking at the future.
challenge industry job mainstream maintain reaching stronger
The challenge is: How do you maintain this? The industry has to do a stronger job of reaching out to more mainstream consumers.