Victor Koo
Victor Koo
Victor Kooserved as president Sohu.com before leaving to co-found video website Youku in 2006, which merged with Tudou in 2012, creating one of China's premiere video portals. Prior to the announcementof the merger, Youku was the #11 website in China, and Tudou was #14...
NationalityChinese
ProfessionBusinessman
CountryChina
bringing china envisioned grown growth internet market online rapid scale users video website
With the rapid growth of Internet users in China bringing online video into a new paradigm, the market scale we first envisioned as an online video website back in 2006 has grown significantly.
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The combined entity Youku Tudou Inc. represents a dominant leader in online video sector in China with the largest user base, most comprehensive content library, most advanced bandwidth infrastructure, and most effective monetization capability.
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It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want.
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On top of opportunities in further traffic growth, there are increasing opportunities to fully realize the potential of the online video ecosystem, as China continues to evolve into a consumer-driven economy.
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The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.