Randy Falco Olympics Quotations

We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching.

The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape.

The Olympics really are much more than a sporting event  It really is an entertainment event and in that sense, it brings to the set a much more diverse audience,

This is about realizing that the Olympics is more than about network television now, and the future is about being a content provider. In the future, it's going to be about going deeper with audiences, of finding ways to satisfy people in different ways.