I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.
Industrial design keeps the customer happy, his client in the black and the designer busy.
I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.
Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.
Design is too important to be left to designers.
Good design is not an applied veneer.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.