But MTV relishes its vestigial role as a star maker, so every year it puts all its clout into making the VMAs the biggest, splashiest, loudest show-biz extravaganza of the year, honoring all this music for existing, after a year of paying barely any attention to it.
The 2000s were the time when bromance became a kind of love that dared to speak its name. As a high-water mark of bro culture, nothing can ever top the MTV series 'Bromance,' with Brody Jenner and his search for a new BFF.