People in the media, it makes their day when someone they say is a five-star artist goes platinum.
I was one of the first artists to have a YouTube account, if not the first. I joined two months after the site launched.
Swag defines an artist, period. Lil Wayne has his super-tattooed pierces and dreads swag. Jay-Z has his New York, grown man, Beyonce and 40/40 Club swag.