Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.
We hire people who want to make the best things in the world.
The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
Customers always want something new
The HD revolution is over, it happened. HD won. Everybody wants HD.
You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be."
The lunatics have taken over the asylum and we can do anything we want.
It's not the consumers' job to figure out what they want
You've got to have a problem that you want to solve; a wrong that you want to right.
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
If you want it, you can fly, you just have to trust you a lot.
I want to make a dent in the universe...
Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?
This is a very noisy world, so we have to be very clear what we want them to know about us
It isn't the consumers' job to know what they want.
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.