We ship a new version of Google Play Services every six weeks. Typically, 90 percent of users are on the new version of that.
One of the areas we wanted to focus on was to empower users more.
If we are building something that users need, and there is a lot of value we are driving, I think how search manifests in iOS will work out just fine.
I think it is going to be hard for individual OEMs to create a platform on top of which people will write content and services and which users will transact.
It could turn out to be that there is opportunity for us to reach more people, as well as for Webmasters to reach more users. We just want users to define what's meaningful to them.
Users are trying to discover apps; we are trying to improve the app discovery process, and developers are trying to reach users. If you step back, it's a problem we solved with search and ads in search.
Google is all about information. So the notion of using and presenting information in the right point at the right time to users is what, in essence, describes Google.
The major direction we have taken with this version is empowering users to really personalize, configure, and customize the toolbar to the way they'd like it to be.