Susan Borra Change Quotations

With so much attention focused on the health risks associated with overweight/obesity and advice from many health professionals focused on helping consumers achieve a better balance between energy consumption and expenditure, it will be interesting to see how consumer awareness and understanding of calorie information change over time.

This indicates that, while Americans are aware of calories and the general advice that consuming fewer calories may improve overall health, reducing the number of calories consumed is not top of mind. What this survey tells us is that most American consumers are confused about how to use calorie information to make changes in their overall diet in order to improve their health in general or to better manage their weight.