The nature of the task needs to be renewed so people just don't feel that all the hard work is in the same groove all the time, under the same circumstances and in the same environment.
People take it for granted and they get to know all the different neighborhoods, and the impact of what's being provided can be lessened.
I'm hearing from people in middle management at labels, they are willing to spend a certain amount of money on an artist, especially a new artist, and then that's it.