I was talking to my dad, who's a neurosurgeon. He had this academic paper he wanted to publish. Journals take about 18 months to publish a paper, and he just wanted to get things up there.
The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.
The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue.