Mike Marsh American Athlete Quotations

To pick up a chip, attach it to the antenna and finish off the assembly requires mechanical movement of components in the assembly machinary.

Only a couple of companies in the world have the experience of building these machines, although the market need, if RFID did take off, would be for about 1 million of the machines running in parallel.

RFID needs to become compatible to this system so that one can just plug in an RFID scanner or a barcode scanner and run the same software.

RFID is going to get its technical embedding time it needs as serious players are not going to get involved on a sufficient scale with something that might not work.

The transponder requirements have three major sections, namely the chip; the antenna; and the assembly of the chip and the antenna onto the goods being labelled.

The scanning of barcodes, or the reading of RFID transponders, generates data that is used in a software package to provide management or control information.

They will therefore not be in a hurry to risk their entire business by expanding too rapidly, but they are the major indicator of whether the manufacturing industry accepts there is a sustainable business in RFID production.

The chip comes from silicon foundries who have been running their plants for the past fifty years, understand mass manufacture, and are the area that is most likely to understand the volume increase problem.

The current RFID initiative is distorted by the push from the retailers to have a useful system in large volumes in a short time.