Noah Elkin Chance Quotations

Especially because mobile devices are used on the go, the chances are good you're searching for something specific near where you are at that given moment. It's the last mile in advertising.

A BBB/Javelin study found that identity theft victims who discovered the crime through electronic means averaged a smaller monetary loss than those who found the theft on their paper statements. By contrast, consumers who rely on paper statements might have to wait days or even weeks, depending on the statement cycle, before learning that a theft had occurred, increasing the chance that larger sums could be stolen.