Noah Elkin Start Quotations

Mobile search is an area that, depending on who you read, is ramping up for imminent takeoff in the next year-and-a-half. We want to make sure we're there in advance of that. When our clients start asking us, 'What can you do for us on mobile?' we want to make sure we're there with the carriers, partners and aggregators.

We have to start considering new factors for the mobile world, from configuring creative for smaller screens and bandwidth that's available. Strictly giving users the option to opt-in is another important factor, which you can easily do with SMS.