Family films and horror films are the most consistently performing genres at the box office, and there really is a lot of choice out there for both right now.
The track record of horror films tells you maybe Hollywood should just release horror movies to be successful. I can't think of a more consistently performing genre at the box office.
You see this type of buzz for movies like 'Star Wars,' 'Lord of the Rings,' typical big blockbusters. But for a film that's a very high concept horror film with a solid cast, it's unusual.
Horror is one of those genres that have a seemingly inexhaustible supply of audience. And this year there has been a preponderance of ones that have done well.