Ray Kroc Mcdonalds Quotations

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

All money means to me is a pride in accomplishment.

I believe in God, family, and McDonald's. And in the office, that order is reversed.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

We provide food that customers love, day after day after day. People just want more of it.

We take the hamburger business more seriously than anyone else.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

It requires a certain kind of mind to see beauty in a hamburger bun,

Are you green and growing or ripe and rotting?

If you're not a risk taker, you should get the hell out of business.

You're only as good as the people you hire.