Record labels and movie studios are coming to us and trying to figure out new ways to reach their consumers. They?re coming to us because the 18- to 34-year-old demographic - which is their core demographic - is becoming harder and harder to reach.
We've been in talks with movie studios and record labels, and they know, we've got this great primarily male, 18- to 34-year-old demographic, which is highly sought after for them.
It?s ideal for movie studios and record labels to distribute their high-definition assets in a way that?s secure, cannot be copied, cannot be shared but can be viewed. It definitely is a factor in allowing us to get the rights.