Bob Maceda Women Quotations

It's just like the automotive industry. With the knowledge that more women are buying cars than men, a car salesman would be foolhardy to show a woman a vanity mirror before he talks about price and performance. Women are savvy consumers, and we're talking with them about U-value and energy efficiency, much more often than color options or how easy our windows are to clean.

We've seen a marked increase in the number of women calling to request an in-home estimate. In fact, the lady of the house is involved with all aspects of the decision-making process. Our sales staff has come to expect that our consumers are well educated when it comes to making a replacement window purchase. What they find more and more often is a woman asking informed questions, which shows that she's done her research.