Baby boomers are turning to pets because it fills the empty house, as kids have gone off to college. Young professionals who aren't starting families right away are still looking for some kind of companionship.
It's a healthy segment, no question about it. These are folks with a little more disposable income and they are looking to make sure their pets are well taken care of.
Pets are an emotional issue, and retailers have a level of communication with the key people who will make noise about these topics.
We've come a long way in terms of how we view and treat our pets. And, fortunately for pets and people, there is still plenty of opportunity for healthy growth.