Brian Graden Great Quotations

You gear yourself up to produce great content for the medium you're serving. We've been serving the primary medium of television for many years, and so our systems and creative people are very focused on that notion. The way we got our digital media businesses off the ground was extending our TV shows and franchises, but now we're starting to see that each medium has its own dynamic and its own rhythms. What works on MTV may not work on Overdrive, and vice versa. So we wanted to creative groups of people who are obsessed about serving new platforms as we have been in the traditional TV area.

Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV,

The number of people exposed to videos under our umbrella is greater than it's ever been, We view the two as very tethered together.