Britt Beemer Parents Quotations

Parents have much lower spending plans this year, with the average at $296.20 compared with $411.24 a year ago.

At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,

Back to school is a very important season for retailers because it's one chance in the year when retailers get a shot at parents and kids at the same time. Historically, sports figures have been the big players; now it's a different breed of endorsers taking over.