J Allard Console Quotations

We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team.

We're going to do something that's really unprecedented in the industry by launching the console in all three major markets for the same holiday. It's never been done before.

This time with Xbox 360, we've got the experienced team, we've shipped a lot of console games and built some incredible franchises.