John Sculley Thinking Quotations

The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.