We're tapping into nostalgia -- on the adult-toy aspect, on the low-tech aspect of it. Yet it delivers an image better than what you can get in any medium.
We're talking about patients who are for the most part 65 years of age or older. Eighty-two percent of Medicare patients who want the medication have co-morbid conditions such as diabetes, hypertension, hypercholesteremia and prostate disease.