Advertising Quotations | Page 3

I have raced against the clock since I went into advertising at the age of eighteen.

Back in the day I was doing runway, editorial, advertising, spokesmodeling, and public appearances. Those are five different categories.

There is a serious decline in the overall amount of advertising that's going to be spent overall. We're seeing it across the board.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

There are more mainstream advertisers going on-line that ever before. On top of that, you've got a bunch of on-line store fronts up this fourth quarter that you didn't have a year ago.

We ran out of money. We didn't have enough support from the business community. There wasn't enough advertising support.

We ran it through our legal council. We don't feel it was subliminal advertising but ABC did feel it was too close.

We're an ad-supported network unlike a pay channel. We have certain rules for advertising.

Yahoo! is embarking on a major transformation. The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers.

Yahoo had another strong performance this quarter. Our overall advertising business saw solid growth and our user numbers continued to climb.

We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns.

We have reduced our inventory capacity approximately 20%, and thus we have to continue to focus on increasing our yield per minute. We are building a new 30-second marketplace, which continues to move forward, albeit more slowly than we would hope. We are also hoping for a more robust radio and advertising environment that has not materialized yet.

The creative work is a blend of past and present that is uniquely newspaper media. Newspaper media is time tested and future ready for this brave new world of advertising in the 21st century. If the industry wants the advertising community to believe that it is a vibrant media choice, it needs to believe in itself. It needs to get its swagger back.

The problem with Super Bowl advertising now is that companies feel they have to do it because it's their only chance to reach a mass audience. Prices continue to rise even though the usefulness of the ads have diminished.

The reality is retailers will not increase their inventories or order advertising until the governor does sign the bill.

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

We have asked that Ford repudiate its relationship with this extremist group, reinstate its advertising of Jaguar and Land Rover and continue investing in organizations working for equality.

We have hit the bottom of the advertising slump and are seeing a slow recovery, ... Things are not getting worse, and they are getting progressively better.

As a profession advertising is young; as a force it is as old as the world.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

A self-advertising writer is always a self-extinguished writer.

Your face is a billboard advertising your philosophy of life!

This program was never designed to be free advertising or a way to cheaply attract customers. The question for every company became, 'Is that kind of free-to-everyone approach a sustainable model for the Free File Alliance?' The answer, I think, would be no.

This program was far more than just an advertising campaign. It was an integral part of the thought process within that town about how to maximize their economics from a regional basis, as well as how to help their air quality there within their city.

There are well-intentioned advertisers out there that do not understand where their ads are appearing. It is easy to shame those advertisers, but that does not solve the problem.

There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.

There are thousands of unemployed Americans with the skills, drive and creativity needed to thrive in the current marketplace. Yet too many cannot find jobs because companies are turning to H-1B workers as a first choice, before even advertising open positions to American workers.

We've seen $4.1 billion in online advertising through June 30. Last year at this point, we saw $1.7 billion. When you're looking at a U.S. advertising market in the high $200 billion to $300 billion range, Internet advertising is a small part of the overall market, but it's continuing to grow.

When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.'' They look at me like I'm nuts, but that's what you can do.

Sure I eat what I advertise. Sure I eat Wheaties for breakfast. A good bowl of Wheaties with bourbon can't be beat.

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

(W)hen there's more engaged users, more advertisers want to be in front of them,

We're glad to have someone of Tom's abilities rejoin our team. He brings a wealth of knowledge on the advertising needs of our customers and a deep understanding of the role of community newspapers.

We're giving talented people the opportunity to work closely with the real innovators in the in-game advertising industry. New recruits would be able to develop campaigns for leading global brands such as Ben Sherman, Red Bull and Orange, work with top publishers, and most importantly have a hand in shaping the hottest advertising sector.

We're looking at the code of ethics and the code for advertising vehicles for this particular complaint.

We're constantly striving at The Times and Democrat to provide information to our readers that is timely and useful and valuable. That includes news and advertising ... anything that makes life easier and better for the residents of The T&D Region.

Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.

Let's work together to design and measure new advertising strategies.

Low single-digit growth in the overall advertising market will be the bar for all media companies to try and get over.

Look, we knew there was going to be a fallout because advertisers take a cautious approach to risky shows. We've been through it before. Our competitors have been through it. If the show performs, we find that people get comfortable and advertisers come back.

leaves the company highly exposed to ad revenue at a time when the online advertising environment is deteriorating.

Many media companies have already either stayed too long on the sidelines or bungled their online efforts. Portals give them the perfect opportunity to play catch-up. These sites bring programming expertise to the table, while big media companies bring off-line promotions, advertising relationships, attractive content, and deep pockets.

Many people use the newspaper but don't read it. A lot of people are as engaged with the advertising material as they are with the editorial content.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

Scott's contributions to America's newspapers go far beyond leading the advertising and research teams in San Diego.

Search is brewing at a much faster rate than display advertising. The display piece of Internet advertising is about six percent of the total share. If you add search it will exceed 10 percent, which is a fairly major milestone.

Search engines are dependent on income from advertising, and for this you need partners and marketing agencies. They are in Dubai. On the other side, the Arabic user market is in Saudi Arabia.

Seamlessness is key to the live strategy. There's a significant opportunity for revenue growth through advertising as it pertains to software as a service.

Seamlessness is key to the live strategy, ... There's a significant opportunity for revenue growth through advertising as it pertains to software as a service.

Sending e-mail helps to cut down the cost of First Friday, things like advertising and flyers. We're looking at $500 to 600 per month.

Sentiment on search has been neutral to negative this quarter. This is a data point that supports the strength in online advertising for the long-term,

So I called Tim (about the advertising tax) and said ... 'You know, I think this is a mistake.' He called back with that response about what it was really about. The idea and the real plan behind it is, 'We're going to screw the media.' That's a problem because their goal is to shut people up. They want to be able to give themselves 16 percent pay raises and not have a complaint from the media about it. They don't want to have anybody in the public speak up.

So many people have so much money and the result has been some of the worst advertising in history, ... You watch a commercial and when it's over you still don't know what it's about.

Since we've been advertising, we've grown from a virtually unknown to the most recognized car rental company.

Since only three percent of online shoppers begin their process at a dealership website, Search Engine Marketing is among the most efficient and effective ways for dealerships to build traffic for their website. However, it is also among the most complex forms of advertising to manage, with vastly different results in terms of cost and traffic volume. We are excited to offer dealers this new service which will give them the power of our bid management software and search expertise, in order to drive the best results at the lowest cost.

Most people are unaware of how big an event the World Cup is, or of its ability to generate advertising revenue. What the World Cup does is help anchor a franchise and lock-in longer term advertisers.

Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off. There are already more mobile phones in use worldwide than televisions and computers put together.

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

Much like any other advertising medium, a trade show lets people know who you are and what you do.

Media reports that the technology is aimed at blocking people from skipping advertising is just half of the truth. It could go either way. You could use it to skip ads or to have people stick to the advertising.

Networks may be putting the shows on later in the evening, but they are advertising those programs throughout the day.

One of things we told him is he couldn't have costumed people as a form of advertising. He has the people out there specifically for advertising purposes.

One is more and more consumers are getting information and entertainment online and the other is more and more advertising dollars are going online.

One in five people are being impacted by all these advertising lawyers on television, telling Americans it's not a problem.

One of Midway's core in-game advertising strategies is to infuse our games with cultural context through the integration of static in-game product placements. We believe static promotions in conjunction with dynamic advertising will represent an attractive revenue opportunity for Midway. Sarah is arguably one of our industry's most experienced professionals in this emerging field, and we anticipate that she will manage the process for static ads as well as dynamic in-game ads with Double Fusion in an effort to maximize incremental revenue from our top titles.

Obviously, we're interested in getting the highest ratings we can - that's a primary goal along with making sure our advertisers are successful. But we didn't make these changes because of the shows on the air. We made the changes because of the shows we want to put on the air.

One year ago, we were underperforming the overall advertising market, ... Now, because of this balance, we feel confident that we will achieve double-digit year-over-year growth in marketing services during the second half of this year.

Online gaming has quickly grown from a closed circuit male teen activity to one embraced by the masses, and advertising dollars are beginning to follow. IGA Worldwide has emerged as one of the leaders in a hot area for marketing exploration in 2006 and beyond.

Online advertising will serve as a catalyst for change in the traditional ad business. Media integration and the inevitable erosion of traditional markets will be more important than the effects of online ad dollar growth.

Online advertising is a whole new world, and there are some opportunists out there who take advantage of loosely based arrangements. It's a problem for the whole industry. We have very open ears and very open minds. If someone comes up with a solution we're not doing we will certainly consider it.

My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.

My dream was to have my own advertising agency by the time I was 30, and that was before I got into movies.

More companies want an association with you. There are more advertising opportunities.

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

More than half were no longer advertising the sale of these records.

Most advertising ROI models only represent a scorecard of the past. We have developed a methodology and software that can be a planning tool, a communications tool, an intervention tool, and a predictive tool to help marketers' better effect the ROI of their campaigns.

Now that the advertising dollars are going up, the tools that allow people to use that kind of information are getting that much better.

Revenue growth in our newspaper group was very robust, driven by strong national advertising at both the Times and the Globe, ... Given our first-half performance and the outlook for the balance of the year, we believe 2000 will be yet another record year for the company.

Rightly or wrongly, advertisers have concluded that a little rectangular banner is simply not intrusive enough, and it's too easy for consumers to just mentally block them out.

nightly poison of advertising which boosts the sale of goods to the working class, is against the national interest.

Newspapers will, no doubt, also ultimately settle into their own place as the bulk provider of low-cost advertising targets.

On the financial side, direct selling has low overhead, robust cash flow and there's little need for an advertising budget because that's what your sellers are doing for you.

One of the first things was these little tape measures. Advertising tape measures that I picked up at a garage sale for a quarter apiece, ... and they brought $22. And that hooked me right there.

One of the problems of the advertising-supported system is it's built for advertising, not people.

I would estimate that approximately that approximately $3 billion today is spent on locally targeted advertising across the various forms of online media.

I grew up in a country where advertising doesn't exist.

I don't know that's it's maybe as well known now as it was in past years, but it really has passed into folk culture. The truth is that Rock City's advertising has overshadowed Rock City itself.

I am impatient to see the explosion of competing new ways music will be sold online. Competition between fixed-price sales, subscription services and prepaid cards will animate marketing and advertising to drive more and more people to legal music sites.

Casino guests who are willing to risk their own personal reputation and spread positive word-of-mouth advertising about a casino are guest advocates and the degree to which a property has advocates is a highly reliable predictor of future growth.

Certainly it was good news on fourth-quarter sales, but it looks like they bought these sales with huge advertising and promotional spend.

CBS is the largest out-of-home advertising company in the U.S.

Cell phone-based marketing could be the silver bullet we've been looking for in advertising for a long time.

BBH was chosen for the outstanding insight, creative ability and proven track record of delivering effective advertising it demonstrated throughout the pitch process.

Because of the dramatic shift in job advertising market share from newspapers to the Internet, the help-wanted index has lost much of its luster.

Because ratings were down in a high-single digit level, concerns are about the up-front advertising market, which may be soft, perhaps more for ABC than others. I think analysts have gotten nervous.

I'm a local businessman and I graduated from this program, and I advertise in the New Times, I'm pulling all my advertising out of New Times. This is not good.

I have submitted a proposal regarding this issue to the ongoing CPPCC session, calling for an early amendment to the existing advertising law.

I have an architecture degree; that's what my college degree is in. And that sucked. I started doing Web and CD-ROM development really early on, and then that grew into being an art director and doing advertising work.

I have a very low advertising budget. We have been the featured new product in three different magazines. After an article ran in Farm Show magazine, we received calls from all around the world and sold about 10 to 15 products from one free article. That's cheap advertising!