Whether people will buy a device just to watch video - it's not clear, ... So far the answer's been no, because there are several devices out which play video and none of them has been successful yet. So, um - so far, nobody's figured out the right formula.
Look, we have to get this thing under a thousand dollars. But we can afford to pay up to that because we have to live with these things for five years. We don't want to buy something that's going to be obsolete in nine months.
People are going to bring them home to work on something Sunday morning, they're not going to be able to get their kids away from them, and maybe someday they may even buy a second one to use at home.
We think this is a real breakthrough. It's never before been done, where you can buy hit prime-time TV shows the day after they're broadcast.
It's never been done before, where you could buy hit TV shows and buy them online the day after they're shown.