Leo Burnett Good Quotations

If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.

Don't tell people how good you make the goods; tell the how good your goods make them.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.