Leo Burnett Trying Quotations

Too many ads that try not to go over the reader's head end up beneath his notice.

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.