Peter Drucker Marketing Quotations

Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...

Marketing is the distinguishing, unique function of the business.

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

Marketing and innovation make money. Everything else is a cost.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Marketing and innovation produce results; all the rest are costs.

There are only two things in a business that make money - innovation and marketing, everything else is cost.

Great wisdom not applied to action and behavior is meaningless data.

Marketing is not a function, it is the whole business seen from the customer's point of view.

The aim of marketing is to make selling superfluous.

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.