Tim Cook Apples Quotations

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Apple doesn't do hobbies as a general rule.

I don't really think anything Microsoft does puts pressure on Apple.

I don't think Apple has to own a content business.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.

Apple is this great American company that could have only happened here.

It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do, it’s what we stand for.

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

Apple Watch is the most personal device we've ever created.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

Apple Pay is forever changing the way we pay for things.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

And that's what everyone at Apple is focused on - pushing forward and creating the future.