John Taylor Launch Quotations

If all the platforms launch in 2001 that we think are going to launch, I expect the Xbox to be No. 3 this year,

Opening price points are still where they were. In other words, you still launch at $49, but after a few weeks go by, demand dries up. So you're not seeing games hold the price point as long.

There's been a lot of hand wringing going on because of what the cost outlook is for game development for the next set of platforms, ... I think there's a growing feeling that in order to build and launch a game you're going to have to start at the $20 million mark - $10 million to build the game and $10 to launch it with a big splash. In order to be able to make any money on that kind of investment, you either have to assume some substantial unit numbers, which are hard to do in the first year or two of a platform's existence, or you've got to raise prices.