Many of the companies in the mobile location space are trying to figure out different ways to tie what they're doing to commerce.
If you pivot, do it fully and with conviction. The worst thing is to try to do a bit of the old and the new-it's hard to kill your babies.
Stay focused and don't try to do too many things at once. Care about execution quality.
The second part of how to hire: try not to.
What you want to do is innovate on your product and your business model, management structure is not where I would try and innovate.
Developing a personal connection with anyone you're trying to do a big deal with is really important.
If you have several ideas that all seem pretty good, work on the one that you think about, when you're not trying to think about work.
The role of the board is advice and consent. If the CEO does not lay out a clear strategy and tries to get the board to set one, it will usually end in disaster.
One of the great and terrible things about starting a start up is that you get no credit for trying.