Seth Godin Important Quotations

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.

Popular is not the same important, or often, not the same as good.

Your history of work is as important as the work you'll do tomorrow.

The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?

You gain converts by winning at something the existing provider didn't think was so important.

The rest of the world isn't nearly as important as the few who are here.

Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Fear for a linchpin is a clue that you're getting close to doing something important.

Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.

The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.

Just because something is easy to measure doesn't mean it's important.

Busy does not equal important. Measured doesn't mean mattered.

In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.

Perfect can't possibly be the goal, we're left with generous, important and human instead.

Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.