Seth Godin Choices Quotations

Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.

I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.

Who gets to decide what you want?

We notice what we choose to notice.

Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.

If you're not proud of where you work, go work somewhere else.

If there's time for an emergency, why isn't there time for brilliance, generosity or learning?

You get to keep making art as long as you are willing to make the choices that let you make your art.

No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.

If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.

Leadership is a choice. It's the choice not to do nothing.

Everyone picks the best one when given a choice.

Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.

Remarkable work often comes from making choices when everyone else feels as though there is no choice.

You don't have to settle. It's a choice you get to make every day.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.