Seth Godin Attention Quotations

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

If you can't make money from attention, you should do something else for a living.

Mass attention is almost unattainable and it's not clear that you want it.

Marketing is a contest for people's attention.

A big part of doing your work is defending your time and your attention so you can do your work.